For some reason my wife trusted me to design our wedding invitations and luckily I don’t think they turned out too bad. I tend to prefer UX/UI work because of how structured and logical it usually is. A wedding invitation needs to express information and my desire was to use typography and grouping of content to help make it as easy to read as possible. That was the easy part. Making it look more artistic and expressive is the difficult part.
I was able to strike a decent balance though and went for a postcard/polaroid approach as travel is important to both of us. We wanted it to feel like the attendees had received a little gift from one of our many adventures. We scoured the internet for inspiration and soon the project changed from a literal polaroid style to a simple homage to the polaroid but more emphasis on a watercolor floral theme since our reception was going to have a ton of flowers. I also created the small watercolor-style map on the 3rd card to match the style of the floral accents.
My goal: make the invitation feel like it was part of the venue. I feel we succeeded.
The invitations were all wrapped in Velum, sealed with a wax seal and placed in a Kraft Paper envelope.
It was fun to be able to see this coming together and then to receive so many compliments on the final design. Working with print is always a bit refreshing where most of my work lives purely in a digital world. Being able to see and feel your end product in your hands brings a bit of a rush and huge sense of pride.